The Crown Princess Couple visit Electrolux

An exhibition of historic Electrolux products, including Electrolux's first dishwasher from 1959 and the Datalux stove from 1978.

An exhibition of historic Electrolux products, including Electrolux's first dishwasher from 1959 and the Datalux stove from 1978. Photo: Sara Friberg/The Royal Court of Sweden

On Wednesday 4 September, The Crown Princess and Prince Daniel visited Electrolux which is celebrating its centenary as a company this year.

Electrolux was formed in 1919 when Elektromekaniska AB merged with AB Lux. The company is now one of the world's largest white goods manufacturers, and is celebrating its centenary.

During their visit, The Crown Princess Couple were given a tour on which they learnt about the company's history, saw new and old products, and found out more about how Electrolux markets itself today. There was a particular focus on Electrolux's sustainability work and how the company works to make it easier for consumers to act sustainably in their everyday lives.

During their visit, The Crown Princess Couple spoke with representatives from Electrolux about recycling. During 2018, the company used 20 times more recycled plastic in its products than seven years previously.

During their visit, The Crown Princess Couple spoke with representatives from Electrolux about recycling. During 2018, the company used 20 times more recycled plastic in its products than seven years previously. Photo: Sara Friberg/The Royal Court of Sweden

In connection with its centenary, Electrolux has drawn up four new sustainability goals in line with the UN's sustainable development goals. Between now and 2030, Electrolux will focus on:

  • making sustainable eating a first choice
  • making clothes last twice as long with half the environmental impact
  • keeping homes free from harmful allergens and pollutants
  • making Electrolux's operations circular and climate-neutral.
Chief Marketing Officer Lars Hygrell talks about the technological development of ovens and stoves.

Chief Marketing Officer Lars Hygrell talks about the technological development of ovens and stoves. Photo: Sara Friberg/The Royal Court of Sweden

About Electrolux

  • Electrolux has more than 55,000 employees worldwide.
  • Electrolux's turnover is SEK 124 billion.
  • Electrolux sells more than 60 million products each year.