The Crown Princess Couple meet with the tourism industry

The Crown Princess Couple during their meeting with Visit Sweden's CEO Susanne Andersson, Deputy CEO Hanna Stenholm and Acting Chief Marketing and Communication Officer Nils Persson.

The Crown Princess Couple during their meeting with Visit Sweden's CEO Susanne Andersson, Deputy CEO Hanna Stenholm and Acting Chief Marketing and Communication Officer Nils Persson. Photo: The Royal Court of Sweden

On Monday 22 March, The Crown Princess and Prince Daniel held a digital meeting with Visit Sweden.

The tourism industry is one of many sectors to have been hit hard by the ongoing pandemic. International tourism has virtually come to a halt, and many of those who work in the industry are longing to welcome visitors back to their businesses.

The Crown Princess and Prince Daniel therefore held a digital meeting with Visit Sweden, a state-owned company that works to attract visitors to Sweden.

During the meeting, CEO Susanne Andersson, Deputy CEO Hanna Stenholm and Acting Chief Marketing and Communication Officer Nils Persson described the challenges – as well as the opportunities – that the company sees for the tourism industry as a result of the pandemic. The Crown Princess and Prince Daniel were also given a presentation of the company's regular activities to market Sweden as a destination, both internationally and domestically.

The Royal Family and the Covid-19 pandemic

The Royal Family are keen to show their support for the initiatives being carried out by society to fight the Covid-19 pandemic.

The Royal Family are staying informed about how the pandemic is affecting Sweden via discussions, digital meetings and visits.

These visits are planned based on current recommendations, and every effort is being made not to take up time and resources unnecessarily.