The Crown Princess Couple hold a digital meeting with Business Sweden

The Crown Princess and Prince Daniel hold a video meeting with representatives from Business Sweden.

The Crown Princess and Prince Daniel hold a video meeting with representatives from Business Sweden. Photo: The Royal Court of Sweden

On Tuesday 14 April, The Crown Princess Couple took part in a digital meeting from Haga Palace with Business Sweden to find out about the effects of the COVID-19 pandemic on the global economy and Swedish exports.

CEO Ylva Berg began the meeting by providing an overview of how Business Sweden is dealing with the pandemic.

Chief Economist Lena Sellgren then spoke in greater depth about the effects of the pandemic on the global economy and Swedish exports.

David Hallgren, Deputy Head of Region Asia-Pacific, spoke about how Swedish businesses operating in Asia have been affected by the pandemic, with a particular focus on China.

The meeting concluded with Executive Vice President Fredrik Fexe speaking about the assistance needed by Swedish businesses and how Business Sweden is helping.

About Business Sweden

Business Sweden helps Swedish companies to increase their global sales and helps international companies to invest and expand in Sweden, by providing strategic advice and practical support.

Business Sweden was formed on 1 January 2013 by merging the Swedish Trade Council with Invest Sweden. The organisation has offices in almost 60 different countries.

Business Sweden is owned by the Swedish Government and industry, represented by the Ministry for Foreign Affairs and the Swedish Foreign Trade Association.

Find out more about Business Sweden hereexternal link, opens in new window.

The Royal Family and the COVID-19 pandemic

The Royal Family are keen to show their support for the initiatives being carried out by society to fight the COVID-19 pandemic.

The Royal Family are staying informed about how the pandemic is affecting Sweden via discussions, digital meetings and visits.

These visits are planned based on current recommendations, and every effort is being made not to take up time and resources unnecessarily.