The Pioneer award was presented to Emad Bayoumy from the Pyramidbageriet AB bakery.
The reasons for winning were as follows: "Emad started with SEK 400, and now has an annual turnover of SEK 40 million. In 1996, an Egyptian baker moved to Dala-Järna. He immediately began to create different varieties of bread that combined Swedish and Egyptian baking traditions. Emad's crispbread has enjoyed great culinary success, and is now often showcased as an example of Swedish food."
The New Entrepreneur of the Year awards were founded in 1999. They represent a way of providing role models and highlighting good examples among people from foreign backgrounds.
The awards are presented each year to people from foreign backgrounds who have achieved success with their companies with limited resources, through hard and determined work.
The foundation responsible for the awards is the International Entrepreneur Association in Sweden (IFS).