Motiv: Prince Daniel speaks with an employee during his visit to Gnosjö Automatsvarvning AB. Photo: Mikael Fritzon/Scanpix
On Friday 16 November, Prince Daniel visited Gnosjö.
The Prince visited the town in order to get an insight into what characterises the Gnosjö spirit. Prince Daniel is strongly committed to entrepreneurship, and wanted to learn about what Gnosjö has done to encourage more people to take the step and become entrepreneurs. Gnosjö has 9,000 residents and 300 businesses. The Prince began his visit at the company By Rydéns, which has operated in Gnosjö since 1958. The company designs and produces lamps. During his visit, The Prince learnt about the company from CEO Håkan Schill and Design and Marketing Manager Magnus Wik, and was given a tour of the premises. The Prince then visited the metal turning company Gnosjö Automatsvarvning AB External link, opens in new window., where CEO Linda Fransson, Technical Manager Olle Fransson and Logistics Manager Anna Sandberg welcomed The Prince and spoke about the company. The first turned product was manufactured in 1947, and the company has been owned by the Fransson family since 1974. Gnosjö Automatsvarvning supplies customers within the automotive industry and the engineering industry. The Prince also visited the exhibition "100 years of Gnosjö", and was given a guided tour by Enterprise Manager Göran Göhlin. The visit concluded with a round-table discussion with eight business leaders from Gnosjö. After his visit, Prince Daniel said: "Finding out about the business culture in Gnosjö has been inspiring. The culture is characterised by courage, desire and solidarity."