The Start-Up category is awarded to a person with a foreign background who lives in Sweden and who has started a business in a short space of time using limited resources. This year's winner of the New Entrepreneur of the Year — Start-Up award was Jangir Maddadi External link, opens in new window. with his company Design Bureau AB.
Pioneer — Ashkan Pouya
The Pioneer category is awarded to a person with a foreign background who has lived in Sweden for a longer period of time and who has succeeded through hard work in building up a growth company that is innovative within its industry. This year's winners of the New Entrepreneur of the Year — Pioneer award were Ashkan Pouya and Saeid Esmaeilzadhe with their company Serendipity Innovations AB. The award is sponsored by Investor, SEB and ALMI Företagspartner.