On Wednesday 17 November, The King presented the New Entrepreneur of the Year awards during a ceremony in the Bernadotte Library at the Royal Palace.
The awards are presented each year to entrepreneurs from foreign backgrounds who have achieved success with their businesses. Due to the pandemic, the awards for both 2020 and 2021 were presented during the ceremony.
The ceremony began with The King welcoming all the attendees. In his speech, The King said:
Through sustainability, strategic thinking and willingness to take risks, good ideas can sometimes lead to joy and benefits for thousands – or even millions – of people.
Today's awards are a way of showing appreciation for those of you who have had the courage and commitment to go from idea to action and build something permanent. Perhaps against all the odds. Perhaps thanks to great personal sacrifices.
HM The King
The King presented the following categories of the 2020 New Entrepreneur of the Year award: Start-Up of the Year, Pioneer of the Year and Young Pioneer of the Year.
Winner: Mouddar Kouli, Kouli Bros AB
Business concept: Clothing sales via the Hoodie Lab online store. The clothes are designed by people around the world who receive a commission for every garment sold. The company mainly focuses on creating work for vulnerable women living in difficult conditions.
Winner: Shervin Razani, Jurek AB
Business concept: Recruiting and hiring consultants within law, finance, HR, marketing and communication, and business support. There is a focus on diversity issues regarding age, gender and background.
Winner: Isabella Palmgren, Mimbly AB
Business concept: The Mimbox is the first add-on device for all types of washing machines that captures the microplastics released during every wash. The product filters out microplastic particles as small as 50 micrometres, preventing them from reaching our lakes and seas.
The King presented the following categories of the 2021 New Entrepreneur of the Year award: Start-Up of the Year, Pioneer of the Year and Young Pioneer of the Year.
Winner: Ali Meamar, Infinity Group AB
Business concept: Medical technology company specialising in dental technology products. Its customers are dentists who order dental prosthetics, crowns and bridges to improve patients' quality of life.
Winner: Nami Zarringhalam and Alan Mamedi, TrueCaller AB
Business concept: TrueCaller verifies contacts and can thereby block unwanted fraudulent communications. The product allows for safe, relevant conversations between people, enabling businesses to contact consumers effectively.
Winner: Poyan Karimi, Oddwork Sweden AB
Business concept: Oddwork is an employer branding and recruitment company that works with its partners to attract, recruit and retain staff in today's talent market.
The New Entrepreneur of the Year awards were established in 1999. The aim is to provide role models and to highlight good examples.
The International Entrepreneur Association in Sweden (IFS) selects the winners each year.
The King is patron of the New Entrepreneur of the Year awards.