10 November 2021

The Crown Princess Couple attend Pep Forum

On Wednesday 10 November, The Crown Princess and Prince Daniel attended Pep Forum. The day was arranged by Generation Pep, with the aim of promoting children's and young people's opportunities to live a healthy life.

The Crown Princess and Prince Daniel at Pep Forum, which was held for the fifth consecutive year.

The Crown Princess and Prince Daniel at Pep Forum, which was held for the fifth consecutive year. Photo: Pontus Lundahl/TT

This year's Pep Forum included the option of attending digitally or in person at the Quality Friends Hotel in Solna. A total of around 800 representatives from agencies, municipalities, regions, associations and industry took part.

In view of the fact that children and young people are exercising less and less, the participants discussed initiatives that can contribute towards healthier lifestyles.

The Crown Princess gave an opening speech at Pep Forum.

The Crown Princess gave an opening speech at Pep Forum. Photo: Pelle T Nilsson/SPA

Opening speech

The Crown Princess opened the forum with a speech, in which she said:

Sitting still did not begin with the pandemic – and it will not end with the pandemic. Our children and young people need help with shutting off their computers, putting away their mobile phones, and getting out and exercising. They need help with good eating and exercise habits. Everything that builds the foundation for a healthy life.

If we adults help them, Sweden will feel better.

HRH The Crown Princess

The programme for the day

The Pep Forum was led by moderators Jessica Almenäs and Ulrika Hjalmarson Neidman. During the day, speakers included:

  • Operational Manager of Generation Pep Carolina Klüft and Secretary-General of Bris Magnus Jägerskog spoke about their organisations' reports on how the pandemic has affected the health of children and young people.
  • The Leisure Bank and the Swedish Outdoor Association presented their focuses, which have been adapted in line with the pandemic and were introduced during the last year.
  • Health personality and writer Stephan Wilson and doctor, epidemiologist and writer Anders Wallenstam gave some concrete advice about good eating habits, increased physical activity and the importance of inner, personal motivation.
Generation Pep's Operational Manager Carolina Klüft spoke about how the pandemic has affected young people's health.

Generation Pep's Operational Manager Carolina Klüft spoke about how the pandemic has affected young people's health. Photo: Pelle T Nilsson/SPA

The forum closed with Prince Daniel giving a summary of the day and thanking all the participants.

The forum closed with Prince Daniel giving a summary of the day and thanking all the participants. Photo: Pontus Lundahl/TT

Generation Pep

The Crown Princess Couple initiated Generation Pep, which was launched in 2016 together with Swedish businesses, foundations and voluntary organisations. Generation Pep's vision is that all children and young people in Sweden should have the opportunity and the desire to live an active and healthy life.

Generation Pep External link, opens in new window. works to provide knowledge, inspiration and support for children and young people, as well as parents and other adults in their lives.

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