The King presents the New Entrepreneur of the Year award to Milan Rupertsson. In the background are members of the Nomination Committee: Permanent Secretary Director Rafael Bermejo, former County Governor of Blekinge County Director Gunvor Engström, and Group CEO Göran Lundwall from Almi. Photo: David Sica/Stella Pictures
The reasons for winning were as follows: "Emad started with SEK 400, and now has an annual turnover of SEK 40 million. In 1996, an Egyptian baker moved to Dala-Järna. He immediately began to create different varieties of bread that combined Swedish and Egyptian baking traditions. Emad's crispbread has enjoyed great culinary success, and is now often showcased as an example of Swedish food."