The Crown Princess is patron of the Pink Ribbon campaign

Crown Princess Victoria. Photo: Andrea Björsell/The Swedish Cancer Society

On Tuesday 2 September, The Crown Princess held an audience with the Swedish Cancer Society at the Royal Palace of Stockholm. The Crown Princess is the official patron of the Swedish Cancer Society's 2014 Pink Ribbon campaign.

During the audience, the Swedish Cancer Society's Secretary General Stefan Bergh and Media Manager Alexandra Myrbäck von Melen talked about the society and the Pink Ribbon campaign.

Breast cancer is the most common form of cancer among women, with more than 7,500 women being diagnosed with the disease every year in Sweden. Today, more than 90,000 women in Sweden are suffering from or have survived breast cancer. Each year around 1,400 women die from breast cancer.

The Pink Ribbon campaign will run throughout October with the aim of fighting breast cancer by raising money for cancer research, raising awareness of the disease and stimulating debate.

Find out more about the Swedish Cancer Societyexternal link, opens in new window.