Prince Carl Philip visits South Korea — day 1

During his first day in South Korea, Prince Carl Philip met students at Hongik University in Seoul. Photo: royalcourt.se

On Monday 7 October, Prince Carl Philip began a visit to South Korea. During the day, The Prince took part in the Korea-Sweden Road Safety Forum, and visited Swedish businesses and Hongik University in Seoul.
The day began with The Prince opening the Korea-Sweden Road Safety Forum.
Prince Carl Philip at the opening of the Korea-Sweden Road Safety Forum. South Korea is one of the OECD nations with the highest number of people killed or seriously injured each year in road traffic accidents. As a result, the country is now making great efforts to create safer traffic solutions. Photo: royalcourt.se

Prince Carl Philip at the opening of the Korea-Sweden Road Safety Forum. South Korea is one of the OECD nations with the highest number of people killed or seriously injured each year in road traffic accidents. As a result, the country is now making great efforts to create safer traffic solutions. Photo: royalcourt.se

In his opening speech, The Prince emphasised the fact that Sweden has worked hard to make its roads safer, that the Swedish Government has adopted a zero vision in terms of road traffic deaths, and that the forum is a good example of how two developed countries can benefit from close cooperation.
 
You can read The Prince's speechopens in new window in full here.
 
During the conference, experts from South Korea and Sweden, together with representatives from Swedish businesses, spoke about road safety.
 
The Swedish Transport Administration's Anders Lie spoke about Sweden's zero vision and the work involved in improving roads, cars and drivers' attitudes and behaviours. The Korea Transportation Safety Authority's Yoonseok Jee spoke about South Korea's work relating to traffic safety and future challenges. The morning's session concluded with Astrid Linder from the Swedish National Road and Transport Research Institute speaking about research into road safety.
 
After the road safety conference, The Prince visited an H&M store in Sinsa-dong, one of Seoul's most fashionable shopping areas. The Prince learnt about the company's operations in South Korea, and was given a tour of the store.
 
At lunchtime, The Prince visited IKEA's offices to hear about plans to open a store in South Korea.
The Prince at the Swedish Embassy in Seoul, together with Ambassador Lars Danielsson and embassy staff. Photo: royalcourt.se

The Prince at the Swedish Embassy in Seoul, together with Ambassador Lars Danielsson and embassy staff. Photo: royalcourt.se

The Prince then visited the Swedish Embassy and met embassy staff.
 
The afternoon began with a visit to Hongik University, where The Prince was given a tour of the Buddhist Arts & Rising Arts exhibition at the university's museum. He then visited the College of Fine Arts, where he met six design students.

Prince Carl Philip visits the College of Fine Arts at Hongik University in Seoul.
The day concluded with a reception hosted by Sweden's ambassador Lars Danielsson at the Swedish Residence. The guests included representatives from Swedish and South Korean businesses and institutions.