The Crown Princess is patron of the Pink Ribbon campaign
The Crown Princess is patron of the Pink Ribbon campaign. Photo: Andrea Björsell/The Swedish Cancer Society
The Crown Princess is strongly committed to Swedish cancer research, and will be the official patron of the Swedish Cancer Society's 2012 Pink Ribbon campaign.
Breast cancer is the most common form of cancer among women, with more than 7,000 women being diagnosed with the disease every year in Sweden. Today, around 90,000 women in Sweden are suffering from or have survived breast cancer. Each year around 1,400 women die from breast cancer. The Pink Ribbon campaign will run throughout October with the aim of fighting breast cancer by raising money for cancer research, raising awareness of the disease and stimulating debate. Find out more about the Swedish Cancer Society here.