Motiv: The Prince with Carl Melin, Elin Frendberg, Sofia Mankert, Ingela Stenson and Ulrika Bernhoff, CEO of United Minds. Photo: United Minds
On Monday 24 September, Prince Carl Philip visited the company United Minds in Stockholm.
Ulrika Bernhoff, CEO of United Minds, began the visit by presenting United Minds' work with external analyses and social trends. The Prince then learnt about next year's key trends through United Minds' annual trend lecture, "Your surroundings 2013". The visit concluded with Opinion Director Carl Melin talking about his study of Swedes' values.