
Entrepreneur of the Year: Marjaana Alaviuhkola and Crown Princess Victoria. Photo Jessica Gow/Scanpix
The explanation reads: With long-term commitment and a strong innovative spirit, Sweden's 2008 Entrepreneur of the Year, Marjaana Alaviuhkola, has succeeded in an industry that is untraditional, to say the least. A focused energy derived from a genuine interest, combined with a good measure of creativity and excellent leadership skills have all been instrumental in bringing this entrepreneur and her company this far.
